Why More SEO Traffic Just Isn’t Good Enough

April 22, 2009 at 9:31 pm Leave a comment

“Is the goal of SEO to get as much traffic as possible to a website? Many SEO companies will lead you to believe that more traffic is all there is to it. Granted, getting more traffic is a part of it, but more eyeballs on a web page do not necessarily mean achieving your business goals”. – Tom Shivers.

What are your online business goals? Now is the time to work these out and focus, focus, focus on them. More traffic is not always the answer if you are wanting to convert site traffic to sales, for example.

Tom Shivers writes; the focus of SEO should be audience engagement, rather than traffic“.

SEO can deliver a steady stream of traffic to your website, but are you capturing your visitors or converting them inline with your business goals?

engage your seo audience
Image courtesy of; OrionCreativeGroup.

Cody James Miller
fastmetrics

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Entry filed under: Business Solutions. Tags: , , , , , , , , , , , , , , , , , .

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