Posts filed under ‘SEO / SEM / SMO / PPC’
Facebook Competes With LinkedIn – BranchOut
In our previous post about LinkedIn lasting longer than Facebook, Geoffrey James put forward reasons why Facebook will be susceptible to the ‘next best thing’ in social media.
It seems the Facebook app BranchOut is tapping into LinkedIn’s market;
“Two years and 25 million registered users after launching its professional network for Facebook, BranchOut is LinkedIn’s biggest competitor.”
Mashable’s Sarah Kessler looks into the fastly growing job networking Facebook application, BranchOut -
http://mashable.com/2012/04/19/branchout-25-million/
CJM
LinkedIn Will Outlast Facebook
Shock. Horror. Awe.
Not only does Geoffrey James of Inc.com think LinkedIn will outlast Facebook, but he also thinks LinkedIn has a much more viable business model;
“Facebook’s latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid.”
Facebook vs. LinkedIn
See why Geoffrey might be right about the future of Facebook:
CJM
Is Google SEO Dead? Depends On Your Hat Color
The announcement of the latest Google algorithm change has created widespread panic in the SEO community.
Matt Cutts has publicly stated that the Google Search Quality Team makes > 500 changes every year. Keeping up is impossible. However, the latest change has SEO ears standing up.
The recent deindexing of buildmyrank.com, the popular blog network and Matt Cutts’ talk on the ‘over optimization algorithm change’ SHOULD be of concern, to some SEOers.
Google has described the change as a step to ‘level the SEO playing field’ opening opportunities for white hat SEO to be just as effective as black hat SEO, as it should be!
It has raised a lot of questions about the value / future of SEO efforts. Basically, what is going to hurt your rankings and what is taking your SEO efforts too far?
Mr Cutts explains what Google’s intentions are regarding the latest update -
“Absolutely there are some people who take it too far. What we’re mindful of is when someone says, “We’re White Hat. We continue to do the right thing, and we see the Black Hats who are over optimizing or going too far, and they seem to be doing too well.” So we’ve been working on changes to try to make sure that if you are a White Hat or if you’ve been doing very little SEO that you are going to not be affected by this change. But if you’ve been going way far beyond the pale, then that’s the sort of thing where your site might not rank as highly as it did before.”
Should you be concerned? Maybe. How closely alligned with Google’s SEO Guidelines are your SEO efforts?
CJM
Google Takes Down Build My Rank
Google is continuing to ring the changes. Recently Google took down a major blog network, setting SEO Marketers into a panic.
Read more here: http://site-reference.com/articles/hot-off-the-presses-google-takes-down-a-popular-blog-network/
CJM
Google’s Seach Quality Team Releases 40 Changes
40 changes have been released by the Google Search Quality Team from February.
In an effort to be more ‘transparent’, Google have made changes to Links, Google Panda, Freshness & Images.
Read more about it here: http://site-reference.com/articles/googles-search-quality-team-releases-40-changes/
CJM
Find Out Who’s Linking To Your Website – Google Search Engine
In Google.com search engine type in this text
link: (then website URL). For example: link:www.fastmetrics.com
This will show what other sites are linking to yours. Handy tip for Webmasters & SEOers out there.
CJM
PPC Advertising Tips from Hamlet Batista – improve quality scores.
PPC tips and techniques from the expert himself, Hamlet Batista. Hamlet Batista has been at the forefront of SEO since its early stages and his SEM strategies are proven and well documented. Mr Batista is the CEO and founder of the RankSense software product.
Image courtesy of semwisdom.com
Plenty of common sense tips here that will help improve your quality score and optimize your pay-per-click campaign.
Get the most out of your PPC ads today!
Cody James Miller
Build a fan page on Facebook & get active on Twitter to promote your business.
Building a fan page on Facebook can be a great way to connect to one of the most popular social media sites in the world. It is very easy to do. Instantly add your existing friends and also promote your fan page with updates, messages and ads.
Become a fan of Fastmetrics on Facebook. Check it out;
Image courtesy of www.icicom.up.pt
The popularity of Twitter is well documented. Even President Obama has a profile, one of the most popular on Twitter.
Follow people of interest and click to sites which are updated through Twitter. Of course, this is handy for promoting your own site, blog or just letting your followers know what you are up to.
Follow Fastmetrics Tweets here.
We look forward to becoming your new fan, or following you on Twitter!
Cody James Miller
21 tips to get links & Tweets to your blog post
Get the attention you deserve for your “master piece” blog, share it amongst more readers and push your content to bloggers and readers that will re-post, re-Tweet or link to your work.
Image courtesy of searchengine-weblog.
Randfish writes more here, with 21 tips to get links and Tweets to your blog post.
Cody James Miller
Pay per click advertising tips & techniques. Improve your PPC ads.
Struggling against a tide of low click through rates, (CTR), or even lower conversion rates?
Want to increase the amount of clicks on your PPC ads, but unsure where to start?
Aashish Malve discusses some ways to improve your PPC marketing, here.
Image courtesy of Geekcamp.
Change your PPC approach and start getting those clicks, which can lead to higher conversions.
Cody James Miller
